Established in 1999, CET is in the business of Structured Cabling. They deliver connectivity which in turn connects people who do amazing things.
As part of the design process, and along with the initial sketching, I began to cut open network cables and noticed that the makeup of the smaller and larger parts were like the cell structure of the human body. This was brought into the brand as a secondary element next to the simple custom designed acronym.
The end result was a strong core logo with an adaptive secondary element... breathing life into infrastructure.