It's the question everyone has before they get in touch, so here's the answer up front. Two clearly scoped offers, fixed prices, and everything else quoted on request.
A complete brand for a business that needs to be understood, trusted and loved.
Not just a logo with a colour palette attached, but a considered identity with a clear rationale and a thought process behind it.
The owner or stakeholder of a company should be able to explain where the brand came from, what it says and what it means. That’s the part that makes the brand yours. It’s likely to be with you for years to come, and should be able to stand that test of time.
It should have depth, purpose and consideration that genuinely reflects your business. Not something pulled off the shelf, or simply the result of a prompt.
What you get.
Discovery
A proper briefing session, research into your business and market, competitor analysis, and a clear brand brief defining what your brand needs to do.
Brand Rationale and Concept
The idea behind the mark, presented and explained. Where it came from, what it says and why it works for you. This is the part that makes the brand yours rather than mine.
Visual Identity System
The logo in all necessary variants, a colour palette with print and screen values, typography, and a graphic device or pattern that extends the brand beyond the logo.
Brand Applications
Visualisations of your new identity in real-world applications relevant to your business. Seeing the brand on the side of a van, on signage or in the environment helps bring the idea to life.
Brand Guidelines
A concise PDF covering logo use, colour, typography, tone of voice and key applications, so anyone working with your brand afterwards can apply it correctly.
Full Brand Pack
All artwork supplied in EPS, SVG, PNG, JPEG and PDF formats, including full-colour, mono and reversed versions. If a printer, designer, sign-maker or other supplier needs your logo, this is the file to send them. Everything they need, neatly packaged and ready to use.
The brand isn't finished when the logo is delivered. The website is one of the first places where the identity has to actually work.
What you get.
The brand above, plus a website up to five pages designed and built to carry it through.
Website Design
A fully bespoke website, designed from scratch to reflect the look and feel of your brand. No AI-generated designs or off the shelf templates. Designed for desktop and mobile, and presented to you for approval before anything is built.
Website Build
Fully responsive built in Webflow or WordPress (your choice). A content management system is included where you need one, so you can update text and images yourself.
Content Structure
I'll work with you to establish what each page needs to say and, just as importantly, what it doesn't. The result is a site with a clear flow, well-structured content and just the right amount of information.
Launch and Handover
Domain connected, site tested across devices and ready to go live. I'll also give you a straightforward walkthrough of the CMS and show you how to make changes yourself.
Not every project fits a fixed offer, and some of my favourite work hasn't. These are quoted after an initial discussion about what you need.
Brand Refresh
Sometimes a brand doesn't need starting again, it just needs attention. The thinking may still be right, but the execution has drifted, or the logo and identity need a considered modernisation. I'll identify what should stay, what needs to change and bring it back into focus.
Web Design Only
Web design doesn't have to come with a new brand or a full build. I'll design your site around your existing identity, working in Figma and supplying all assets and specifications ready for handover to a developer of your choice.
Packaging
From a single box to a complete product range. I'll develop the packaging within your brand system, including realistic mockups to show how it will look in the real world and print-ready artwork prepared for your chosen printer.
Print and campaign work
Stationery, brochures, certificates, exhibitions, signage and more. Whatever the application, I'll develop it as part of the wider brand, using its visual language and graphic devices to create work that feels consistent, considered and recognisably yours.
Why fixed prices?
Because if you have a rough idea of what a brand costs, you can decide whether it's the right time for your business without an awkward conversation first.
What if I don’t know whether I need a new logo or not?
This is another question I get a lot. And quite often, the answer is: you don't. The logo may be fine, and it might just need a fresh approach around it. There are often other ways to breathe new life into a brand without changing the logo itself.
What happens if the scope changes?
If the brief changes substantially during the project, we'll agree the additional work and cost before I do it. No surprises on either side.
How long does a project take?
From initial brand brief to first presentation of the logo typically takes 3–4 weeks. A website up to five pages typically takes 4–6 weeks, from the start of design through build and go-live excluding client review time into consideration.
How do we start?
A short call to understand what you need and whether we're a good fit. If we are, I'll confirm the scope and a start date. A 50% deposit books the project. Work starts on the agreed date, and the balance is due on completion.
Whether it fits one of the offers above or not, a conversation is always welcome, and there's no obligation.
e: john@johnrooneydesign.com
m: 086 803 6381
